S03E09 – Armin Vit – Building a Side Brand
1Description
Armin Vit @arminvit is the co-founder of UnderConsideration @ucllc, a graphic design firm. He's also an editor and writer for Brand New, where he reviews corporate and brand identity design work. If you are a brand designer, you likely visit this resource religiously, equally for the design inspiration and for Armin's top-notch break-downs of each brand identity design.
We chat about the journey of launching UnderConsideration as a 'side brand' and how 15 years later it serves as his main source of income. What are some technical aspects of building something new? What can Armin share about building a brand?
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